The Bigger Number Always Wins: The Simple Discount Rule Boosting Sales
Why did value perception of a discount increase 16.3% by changing from “20% off” to “$30 off” for the same $150 jacket? How does the exact same …
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A curated library of science insights to guide & inspire brand growth.
Busyness-Effect – Why Ad Effectiveness Depends on Your Audience's Mental State
How comes ads with utility messaging works 18% better if people are mentally busy. But, an emotional, experiential ad works better if audience is in …
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Cost Of Change - The Overlooked Reason Why Innovation Fail
Companies invest billions to create products consumers or customers say they want – yet the innovations still fail. The culprit isn't poor product …
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Power of the "$": How Currency Symbols Quietly Change What People Spend
How comes removing the dollar sign from your menu prices can increase spending by up to 8%. Neuroscience reveals why this tiny change wields enormous …
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Brand Love Isn't Love
New neuro imaging research fundamentally challenge how we should think about building brand relationships.
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How To Win With In-Game Advertising
Brands are investing $8.65 billion in in-game advertising and is projected to double by 2033. But effectiveness isn't guaranteed – outcomes depend …
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Can AI Predict Human Attention? Yes AND No!
Insights from cognitive neuroscience and marketing science uncover the underlying principles and what it means for marketeers.
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The Power Of 'You'
“You" is strongly correlated with higher conversion rates, increased user engagement, and improved recall. Second-person pronouns activate …
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The UPPERCASE Premium-Effect
Research from the Neuromanagement Laboratory of Zhejiang University uncovered how and when letter case of brand names impacts brand perception and …
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