Brand Love Isn't Love
New neuro imaging research fundamentally challenge how we should think about building brand relationships.
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A curated library of science insights to guide & inspire brand growth.
How To Win With In-Game Advertising
Brands are investing $8.65 billion in in-game advertising and is projected to double by 2033. But effectiveness isn't guaranteed – outcomes depend …
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Can AI Predict Human Attention? Yes AND No!
Insights from cognitive neuroscience and marketing science uncover the underlying principles and what it means for marketeers.
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The Power Of 'You'
“You" is strongly correlated with higher conversion rates, increased user engagement, and improved recall. Second-person pronouns activate …
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The UPPERCASE Premium-Effect
Research from the Neuromanagement Laboratory of Zhejiang University uncovered how and when letter case of brand names impacts brand perception and …
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