Power of the "$": How Currency Symbols Quietly Change What People Spend
How comes removing the dollar sign from your menu prices can increase spending by up to 8%. Neuroscience reveals why this tiny change wields enormous …
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A curated library of science insights to guide & inspire brand growth.
How To Win With In-Game Advertising
Brands are investing $8.65 billion in in-game advertising and is projected to double by 2033. But effectiveness isn't guaranteed – outcomes depend …
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