The Bigger Number Always Wins: The Simple Discount Rule Boosting Sales
Why did value perception of a discount increase 16.3% by changing from “20% off” to “$30 off” for the same $150 jacket? How does the exact same …
Read more →Science Insights
A curated library of science insights to guide & inspire brand growth.
Power of the "$": How Currency Symbols Quietly Change What People Spend
How comes removing the dollar sign from your menu prices can increase spending by up to 8%. Neuroscience reveals why this tiny change wields enormous …
Read more →
