The Bigger Number Always Wins: The Simple Discount Rule Boosting Sales
Why did value perception of a discount increase 16.3% by changing from “20% off” to “$30 off” for the same $150 jacket? How does the exact same …
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A curated library of science insights to guide & inspire brand growth.
Busyness-Effect – Why Ad Effectiveness Depends on Your Audience's Mental State
How comes ads with utility messaging works 18% better if people are mentally busy. But, an emotional, experiential ad works better if audience is in …
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Cost Of Change - The Overlooked Reason Why Innovation Fail
Companies invest billions to create products consumers or customers say they want – yet the innovations still fail. The culprit isn't poor product …
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The Power Of 'You'
“You" is strongly correlated with higher conversion rates, increased user engagement, and improved recall. Second-person pronouns activate …
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